Cookie Policy

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us recognize your device and remember information about your visit, making your browsing experience more convenient and personalized.

Similar technologies include:

• Web beacons: Small graphics that track page views and user behavior
• Local storage: Browser storage that persists longer than cookies
• Session storage: Temporary storage that expires when you close your browser
• Pixels: Invisible images that track email opens and website interactions

Types of Cookies We Use

Necessary Cookies

These cookies are essential for our website to function properly and cannot be disabled. They enable basic features such as:

• Page navigation and access to secure areas
• Shopping cart functionality
• Cookie consent preferences
• Security and fraud prevention
• Load balancing and performance optimization

Duration: Session cookies (deleted when you close your browser) or up to 1 year

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us:

• Count visits and traffic sources
• Measure and improve website performance
• Understand which pages are most popular
• Identify technical issues and user experience problems
• Track conversion rates and user journeys

Duration: Up to 26 months

Requires Consent: Yes

Marketing Cookies

These cookies track your browsing habits to enable us to show relevant advertisements and measure their effectiveness. They help us:

• Display personalized advertisements
• Track advertising campaign performance
• Prevent showing the same ad repeatedly
• Share data with advertising partners
• Create user profiles for targeted marketing

Duration: Up to 2 years

Requires Consent: Yes

How We Use Cookies

Website Functionality

• Remember your language and region preferences
• Keep items in your shopping cart between sessions
• Remember your login status (if you have an account)
• Provide secure access to protected areas
• Enable website features like live chat

Performance and Analytics

• Monitor website performance and loading times
• Track user navigation patterns
• Identify and fix technical issues
• A/B test different website features
• Generate usage statistics and reports

Marketing and Advertising

• Show relevant product recommendations
• Display targeted advertisements on our website and others
• Measure the effectiveness of marketing campaigns
• Track conversions from advertising clicks
• Create lookalike audiences for advertising

Third-Party Cookies

Some cookies on our website are set by third-party services we use to enhance your experience:

Analytics Services

• Google Analytics: Website traffic and user behavior analysis
• Hotjar: User experience tracking and heatmaps
• Microsoft Clarity: Session recordings and analytics

Marketing and Advertising

• Google Ads: Advertising campaign tracking and remarketing
• Facebook Pixel: Social media advertising and conversion tracking
• LinkedIn Insight Tag: Professional network advertising

Social Media

• Social media plugins: Share buttons and embedded content
• YouTube: Embedded videos and tracking
• Twitter: Tweet buttons and embedded content

Customer Support

• Zendesk: Customer support chat functionality
• Intercom: Customer messaging and support

Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept All: Allow all cookies including analytics and marketing
• Necessary Only: Allow only essential cookies for website functionality
• Customize: Choose which categories of cookies to accept

Cookie Preference Center

You can change your cookie preferences at any time by:

• Clicking the "Cookie Preferences" link in our footer
• Using the cookie management button (if available)
• Visiting our cookie preference center

Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Note: Disabling cookies may affect website functionality and your user experience.

Mobile Devices and Apps

If you access our website through a mobile device or app, similar tracking technologies may be used:

Mobile Browsers

• Cookies work similarly to desktop browsers
• Manage preferences through browser settings
• Some features may be limited on mobile browsers

Mobile Apps (if applicable)

• Device identifiers for analytics and advertising
• Push notification tokens
• In-app behavior tracking
• Manage through device settings and app preferences

Children's Privacy

We do not knowingly collect personal information from children under 13 years of age through cookies or other tracking technologies. If we become aware that we have collected such information, we will take steps to delete it promptly.

Parents and guardians can:

• Review and manage cookie settings on devices used by children
• Use parental control software to restrict tracking
• Contact us if they believe their child's information has been collected

International Data Transfers

Some of our third-party service providers may be located outside Canada. When cookies collect information that is transferred to these providers, we ensure:

• Appropriate safeguards are in place
• Data protection standards are maintained
• Transfers comply with applicable privacy laws
• You are informed about cross-border data transfers

Data Security

We implement appropriate security measures to protect information collected through cookies:

• Encryption of sensitive data in transit and at rest
• Regular security audits and monitoring
• Limited access to cookie data on a need-to-know basis
• Secure storage and transmission protocols
• Regular updates to security practices and technologies

Cookie Retention

Different types of cookies are retained for different periods:

Session Cookies

• Deleted when you close your browser
• Used for temporary functionality
• Do not persist between browsing sessions

Persistent Cookies

• Necessary: Up to 1 year
• Analytics: Up to 26 months
• Marketing: Up to 2 years
• Preferences: Up to 1 year

You can delete cookies manually through your browser settings at any time.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by:

• Updating the "Last Updated" date at the top of this policy
• Posting a notice on our website
• Sending email notifications (if you have subscribed)
• Displaying a new cookie consent banner (if required)

Your continued use of our website after changes constitutes acceptance of the updated Cookie Policy.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

We will respond to your inquiry within 30 days of receipt.

Useful Resources

For more information about cookies and online privacy:

• Office of the Privacy Commissioner of Canada
• About Cookies
• All About Cookies
• Digital Advertising Alliance of Canada