About Sfidudetro

Our Story

Founded in 2015 in Montreal, Quebec, Sfidudetro began with a simple yet powerful vision: to create toys that not only entertain but also educate and inspire children across Canada. As parents ourselves, we understood the importance of providing children with toys that are not only fun but also safe, sustainable, and developmentally beneficial.

Our founders, Marie Dubois and David Chen, combined their expertise in child psychology and sustainable manufacturing to create a company that puts children's wellbeing at the forefront of everything we do. What started as a small operation in a Montreal workshop has grown into one of Canada's most trusted names in children's toys, serving families from coast to coast.

Today, Sfidudetro stands as a testament to the power of combining passion with purpose. Every toy we create is designed with meticulous attention to detail, ensuring that it meets the highest standards of safety, quality, and educational value.

Our Mission

At Sfidudetro, our mission is to enrich the lives of children through thoughtfully designed toys that promote learning, creativity, and healthy development. We believe that play is fundamental to childhood, and every child deserves access to toys that are safe, engaging, and educational.

We are committed to:

• Creating toys that support cognitive, physical, and emotional development
• Using only the safest, non-toxic materials in all our products
• Promoting environmental sustainability through eco-friendly manufacturing
• Supporting Canadian families with exceptional customer service
• Fostering creativity and imagination in every child who plays with our toys

Our Vision

We envision a world where every child has access to toys that not only bring joy but also contribute to their growth and development. Our goal is to be Canada's leading provider of educational toys, setting the standard for quality, safety, and innovation in the children's toy industry.

By 2030, we aim to expand our reach to serve families across North America while maintaining our commitment to sustainability and child development. We believe that through thoughtful design and responsible manufacturing, we can make a positive impact on the lives of children and families everywhere.

Our Values

Our Achievements

Since our founding, Sfidudetro has been recognized for excellence in toy design, safety, and customer service:

• 2023: Winner of the Canadian Toy Industry Excellence Award for Best Educational Toy Line
• 2022: Certified B Corporation for our commitment to social and environmental responsibility
• 2021: Provincial Recognition for Outstanding Contribution to Quebec's Manufacturing Sector
• 2020: Parent's Choice Gold Award for our STEM Learning Collection
• 2019: Canadian Safety Standards Council Commendation for Exceptional Safety Practices
• 2018: Small Business of the Year Award from the Montreal Chamber of Commerce

These recognitions reflect our unwavering commitment to excellence and our dedication to serving Canadian families with the highest quality products and services.

Certifications & Standards

Sfidudetro maintains the highest industry certifications to ensure our products meet international safety and quality standards:

Visit Our Headquarters

We're proud to call Montreal, Quebec our home. Our headquarters houses our design studio, quality control laboratory, and customer service center. While we don't currently offer public tours, we welcome inquiries from educational institutions, industry professionals, and potential partners.